We are a website hosting, website builder software marketplace, internet service provider that you need to start, run, and integrate business partnerships in marketing, design, and website hosting.
Doubly so if your business is far — like thousands of miles far — from where you want to see it.
And even more, if you’ve tried almost everything and have spent significant $$$ on digital marketing but have failed to see the promised results.
Because the chances are that you’ve probably missed this one low-effort marketing channel that brings big wins for small businesses…
… known as PRESS RELEASES.
Press releases are generally one-page news announcements that are pitched to the media, that, in turn, may transform them into articles in publications that reach your target audiences. Press releases were really popular in the 1990s but fell out of favor as web-only press releases that didn’t reach the media crowded and confused the marketplace.
BUT they just got a new life.
Press releases have been reborn to help small businesses that:
… MAKE IT BIG.
So how do press releases help with all this?
You’ll see… in a bit.
But for now, know that…
You might be thinking:
“Oh, I’m already doing SEO for generating leads and I’m also optimizing my website for building trust and boosting conversions…”
Sure, you are.
And it’s good that you are doing all that and more.
With press releases, you can compound the results you get with each of these.
Besides, NONE of the other marketing channels help you make a splash like press releases.
So don’t settle for less and get in your own way…
When the world’s premier web researcher Nielsen Norman asked people why they choose a particular business to work with, this is what a responder said:
(This person was probably speaking for all of your target customers… and for all of us, other internet users as well!)
“Whenever I choose a company to work with, I make sure I know them well. So it has to be a company [that I can see others use]. It would be good if they have customer reviews, maybe a media [press release].”
When you add press releases to your marketing mix, you start appearing and re-appearing in the publications your target audience reads.
And when you start showing up *everywhere* your target audience hangs out, they start recognizing you and warming up to your offerings.
With boosted brand visibility, you’re able to stand out and rise above your competitors in your highly saturated space….
Just imagine how much more likely a lead who read about your company’s latest product in a local daily newspaper would be to do business with you… compared to someone who is coming across you for the first time.
Oh, and did you know that, in general, brand-aware buyers are 2X more likely to buy from you than your competitor?
Heck, they see the “brand” even before they decide to check you out!
Yeah, studies show that the brand war begins right on the search engine results page. So even if you rank #1 for a great keyword and a big brand ranks #2, the chances are that you don’t really get the benefit of that superior search engine ranking!
But you don’t have to lose the branding war… Use press releases!
The debate about the impact of press releases on SEO has been settled forever.
And for good.
Those who have been doing press releases have always reported SEO benefits from them but now even the experts have come to a consensus.
And the consensus is that press mentions indeed translate to improved SEO.
Just Google “PR and SEO” and you’ll see the top search authorities like SEJ (Search Engine Journal) and SEL (Search Engine Land) telling you “Why PR Is Crucial to SEO” and how SEO and PR “go together like peanut butter and jelly.“
When done right, press releases offer tangible long-term SEO benefits. The brand mentions and links that they secure can turbocharge your website’s visibility and make you more discoverable via search engines.
This exposure could come from getting featured in national and local news websites, industry magazines, and popular niche websites and will also get you quality traffic.
Not just that, the positive branding that you build with press releases can earn you the trust of search engines resulting in a higher website authority.
If your visitors don’t trust you, they’ll not do business with you.
But it’s actually very easy to earn their trust…
All you need to do is associate with brands they already trust.
And how do you do that?
One of the hacks businesses have used for this is to add jazzy “Featured on” sections to their website.
These sections have logos of the industry’s top publications, magazines, and portals.
You, too, get a shot at this – with press releases!
Depending on the success of your press release, these publications, for example, could be Forbes, CNN, Bloomberg or other reputed niche portals that your target audience can identify instantaneously.
As you just saw, press releases come with undeniable benefits.
And they only believe it when they see it work…
Let’s not skirt around this:
As a small business owner, a press release isn’t the first thing that you think of when you’re looking to grow your business. Nor does it sound revolutionary in any way…
(Perhaps that’s why it’s one of the less common marketing tactics small businesses use … and also why it gives an edge to those that do try it…)
… but the results of this surprisingly simple tactic are actually surprising for most.
Here’s a real account of a business owner like you before trying a press release:
“Before doing a press release I had doubts – like are journalists really going to see these press releases or are they just going off into the abyss?”
And this is how it turns out for most after the press release:
(These are all REAL accounts of small businesses and their experience with press releases.)
“On our first release, we got the attention of several key media outlets, two of which went on to do editorial features about us. Great experience so far.”
“I am very excited to have gotten the first one out the door. Here is the result of the first release – an article in “Financial Advisor”!”
“[…] after the press release was out there, I got published on sites like Yahoo Finance, and I got a report from them that included the stats of the press release. They also contacted me to make sure everything was good.
Honestly, it’s been the best investment I’ve made in my business just from the rankings and the traffic alone. I couldn’t recommend them highly enough.”
Or even this one:
“[…] the local business journal that we were targeting ran our press release as they were supposed to AND a reporter called us and did a small story on us.
We achieved exactly what we set out to do.”
This experimental tactic often ends up becoming an essential for those who try it — something they opt to do regularly (and happily)… to stay in the news ALL THE TIME.
Hear some real small businesses out on this:
“I’m already planning the next release. With the current release being the foundation of our strategy, I think it’s important that I keep ’em rolling.”
“I kicked off a press release campaign that involved 1 press release a week for 10 weeks.“
Or this one:
You do have to have releases each month to gain the exposure you need. It does work but you have to be prepared to stick to a good plan and well written releases and do this for at least a year or all the time if you have the money to gain the exposure for your company. As an independent Author I am now starting to reap the rewards of my release plan I am very happy.
Great… so naturally now you’d want to know it works…
You’ve seen how press releases tie directly to your goals as a business owner.
You’ve seen how press mentions have a direct impact on your business’s branding, visibility, and credibility.
You’ve also seen how small businesses (that are initially reluctant) try it and feel glad that went for it… so much so that they commit to it for a long-term…
Even to you, a press release should now feel like a must-do *if you want your small business to shine.
After all, you’re getting:
This is a LOT when you want to succeed as a small business.
But the investment you need, given the returns, is LOW.
Let’s put this in perspective…
What does a high-quality, relevant backlink cost? Anywhere upwards of $$$ (whether you do it in-house or outsource the work to a link-building freelancer or agency).
And note that this is just one backlink. And NOT an exercise in branding.
So what can one backlink mean for your business? Probably not much.
But contrast it with what an interesting story on your business featuring on dozens of media sites and also on leading magazines could mean for your business…
… A LOT.
Now, think about hiring a conversion optimizer to fix the optimization issues on your website (so that more people buy or sign up).
They’re not just going to charge you a hefty consultation fee but will also only highlight your website’s leaks. And know that “Trust” will be one of the areas they’ll recommend you to improve.
Now think of PR: Boosting your brand’s credibility and authority will make you appear trustworthy to your visitors. This is how press releases bolster your brand.
Finally, think about how much hiring a branding agency or an in-house branding specialist would set you back by? A LOT.
And the results? Only as good as the talent you source (and good talent is expensive).
Now, add it all up.
What’s your total?
Answer: Way too much (given that budget is always a concern for most small businesses).
Oh, and you shouldn’t forget the long-term contracts and overhead these arrangements come with.
Press releases, on the other hand, are pretty affordable, only costing a fraction of what you’d otherwise have to spend for realizing its benefits via the different channels like those mentioned above.
In fact, at eReleases, we offer you easy packages for promoting your small business via press releases with our proven distribution services for as little as $299!
(But you won’t have to pay even this much – you’ll pay SIGNIFICANTLY less than $299… while as a new customer also accessing extras that normally only accompany our $499 PR Pro distribution.)
Glad you thought of this…
Because unless you understand the difference between what a press release distribution service like eReleases can do for you vs. the others vs. yourself… you’ll never fully understand what value you’re getting (or missing).
So, sure there are cheaper alternatives (there always are!) and you can certainly take the DIY route.
The success of press releases lies to a great extent on the distribution… so you only want the best people batting for you.
You want to work with people who:
Backed by more than 14,235 small businesses and with over 22 years of experience, we’ve carved a place for us in the press release distribution space.
We bring to you — at incredibly affordable prices — all the media exposure you could ever ask for:
We won’t just help your small business story break into thousands of newsrooms, but we’ll also give you detailed reporting showing you the performance of your press release.
If you go with our Buzz Builder plan (that we’ve significantly beefed up with pro features for this exclusive offer):
Again, let’s consider the fact that you’re getting a LOT:
No matter where you are right now — whether you’ve been in business for years or if you just published your website: NOW is the time for you to try a press release and see for yourself where it takes you.
Here’s our offer. (ONLY for businesses that haven’t worked with us before):
If you order now, you don’t have to pay $299 for our Buzz Builder package.
Instead, you pay just $199, saving a whopping $100 from our regular pricing + unlock exclusive bonuses… AND get a full 12-months to use your distribution credit. You can add press release writing to your order for a discounted $200 charge (save $100).
You’ll agree how much of a bargain this really is… given the results…
Unlike quite a few other PR distribution services, at eReleases, we don’t execute every single PR distribution request we get.
That’s why we encourage you to call us and talk to us about the press release you want distributed.
Our editors (remember, no salespeople) will talk to you and assess whether a press release may work for your company. Unfortunately, not everyone is a good fit and we don’t want your business if you won’t benefit from a press release.
So try and see for yourself. Just call us (or email us or visit our website and chat with us), and we’ll tell you what a press release could realize for YOU.
A press release is a great marketing channel for ANY business — new or established; big or small. So give it a try.
Add it to your marketing mix for this quarter… and you’ll thank yourself before the year ends.
Give it a go — it’s as risk free as it can get.
We’ve helped 14,236+ businesses just like yours get press coverage.
Just check out what some of these have to say about working with us.
Be sure to stop by our store to check out our press releases section. We have the best network of press release sources of anyone/
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