SEO Adverts | Int Web Dev Hosting Dev Marketing Software

SEO advertising is different. It gets you to the top of searches instantly. But it also focuses on earning you those top spots for organic traffic. It’s the two-fold strategy you need for growth and long-term success.

You’re not fighting with big companies to quickly earn those top organic spots. But you still get seen.

You get to set your own budget and reach the right audience with the right message quickly. But you invest in a long term, more cost-effective, organic strategy at the same time.

There are two vital sides to SEO advertising. It includes optimizing your website so that it is more visible in organic searches. But it recognizes that unless you have millions to spend, it takes time to rise in the ranks. Because of this, it’s supplemented by pay-per-click advertising.

Together, these are the dynamic duo of marketing. They’re peas in a pod. A power couple. Whatever you want to call it. It works.

Google, and other search engines like Bing, will allow you to pay to be at the top of searches. If it sounds like a sham, hear this. You don’t pay anything if they don’t click on your ad.

That’s right. You create an amazing ad that people want to click. And once they’re back on your site, you convert that click into a paying customer.

There is no single way to get more website traffic faster than this 

Maybe not that fast. But it’s like instant brand awareness.

There’s more. These ads only appear when someone searches for what you offer. PPC advertising is highly targeted. It’s high intention traffic funneled right to your website.

PPC Advertising can be tweaked and perfected over time. But you’ll instantly see visitors coming into your website. We’ll talk a little more about how to turn all of this traffic into paying customers a little later.

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SEO is what you do to your actual website. Search engines like Google are constantly judging your website. They want to know if you provide a great customer experience. They try to determine if you’re a trustworthy website. The better you can demonstrate that your site does this, the better your visibility will become.

There are many strategies used to do this. Here are the basics you need to know:

1. Be really clear on who your target audience is. If you attract the wrong people to your website, they’ll leave. That’s not a good experience.
2. Create and publish website content around your target customer.
3. Use content to reach customers at different phases of their buyer’s journey. This helps them take the next step.
4. Build a responsive website (fast, mobile-friendly, easy to navigate)
5. Build your authority online through networking (industry websites, social media)
6. Manage your online reputation

Optimizing your website for search engines is a sustainable marketing strategy. It pays you back many times over for a long period of time. But it does require initial setup and ongoing maintenance. For a brand new site, it typically takes 12+ months to get significant results. But you should see some movement within 6 months.

Have a well-established site that’s already getting some decent traffic? Results should be faster.

Why does SEO take so long? Search engines need to know that you’re legitimate. They don’t want to reward a site that’s using questionable tactics to rise in organic ranking. They don’t want to make a mistake. It takes some time to show search engines that you’re not a fly-by-night website.

This distant horizon for SEO is why PPC and SEO are the perfect pair. You win with SEO advertising.

Pay per click doesn’t directly improve your rankings. But it does increase brand awareness. More people will click on you in organic searches because of it.

Getting started is easy. You’ll be doing some research for both PPC and SEO. Fortunately, much of your research will overlap.

It’s helpful to have tools at your disposal. We’ll discuss these briefly. But a lot of it can be done manually. It just takes a lot longer.

As your skills grow, you begin to realize the benefits of SEO advertising. You’ll want to invest in tools that make it easier. The most cost-effective thing to do is to work with people who already have them.

Let’s look at what you need to do before you start just running these ads.

Here’s a rundown on the research you need to do. We’ll go in-depth into how to do it.

• What platforms are best for your business
• What the competition’s doing
• What queries (searches) are best for you to appear in

In order to get started with SEO advertising, you’ll need assets. These include:

• Ad copy
• Landing page copy
• Responsive website
• Website content like videos, blogs and infographics
• Research & Automation Tools (free & paid)
• Time and/or human resources
• Analytics tools (free & paid)

All of these assets are important. But perhaps the most important is analytics. Analytics tells you what’s working and what isn’t. Without it, your SEO advertising can fall down many rabbit holes.

We already discussed how many people use search engines to find what they’re looking for. But their demographics vary some.

By far, most people use Google. It doesn’t matter if they’re in Norway, Louisiana or South Korea. Old or young? Rich or poor?

People in the following categories tend to use Bing over Google:

• People with adventurous interests (sports, outdoors, traveling, etc.)
• Arts & Theater Lovers
• Home decor

If your business falls into one of these 3 categories, Bing may be a great place to invest SEO advertising dollars. Canada and the UK are also partial to Bing.

However, recent reports show that retail businesses has more benefits if they use Google Search Ads. In fact, statistics state that US retailers spend $13.12 billion on search ads. And this figure is estimated to increase up to $15.65 billion in 2020. Indeed, paid search is becoming the fastest growing ad format this year.

Mac/Apple users are also more likely to use Google. People who use Microsoft products at home tend to use Bing. This has a lot more to do with default settings on their devices. It has little to do with preference.

No need to recreate the wheel. You have competitors who’ve figured this out. It’s your job to de-throne them. This is where paid tools come in